Less than a year after launching it’s first smartphone, Nothing is reportedly coming up with a new sub-brand called Particles by XO, which aims to bring new earbuds.
Leaked renders show the design of earbuds under Particles by XO being a peanut type and supporting active noise cancellation and LHDC codec. More details on this device and the new brand are yet to be learned.
Particles by XO Brand
Nothing’s Phone 1 is one of the most hyped devices this year, with the piece launching in July with a unique design. Carl Pei, the company CEO, is one of many reasons behind the company’s hype, and he’s now gearing up with yet another brand of such.
As shared by 91mobiles‘ Kuba Wojciechowski, Nothing is set to launch it’s next earbuds under a new sub-brand called “Particles by XO”. The leaked design shows the earbuds to look like a peanut or a molecular chain, potentially combining the traits of both Nothing Ear 1 and Ear Stick buds.
I have found some exciting details about @nothing's upcoming "XO" sub-brand and buds named "Particles", in collaboration with @91mobiles. Check it out!https://t.co/NWRjz5mSzf
— kamila 🌸🏳️⚧️ (@Za_Raczke) December 17, 2022
More references linking this new brand to Nothing are – the codename of these upcoming earbuds as B154, where Nothing codenamed it’s Ear 2 headphones as B155. And the US Patent and Trademark Office awarded the trademark rights of “Particles by XO” to a shell company called “The Most Unknown LLC”.
This is a general practice done by most OEMs to keep their in-development projects secret. While the launch of these newly branded earbuds is unknown, reports said it’ll support LHDC codec and active noise cancelation.
While it’s unnecessary for Nothing to come up with a new brand, it’s a usual marketing tactic to spur interest in the community by hyping the product.
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