The Threads app has witnessed a significant drop of 79% in it’s user base following an initial surge. Last month marked the introduction of Threads, Meta’s response to Twitter. Meta asserted that this text-based application would eventually surpass Twitter in terms of daily active users.
Leveraging the extensive user base of Instagram, Threads swiftly attracted millions of users. The app was unveiled on July 5th and within it’s first hour, it managed to captivate 5 million users—an impressive accomplishment for a novel social media platform. The app’s popularity did not wane; within five days, it garnered a staggering 100 million users. Furthermore, it set a speed record for amassing 100 million users, outpacing even ChatGPT.
However, following the initial surge, the app’s popularity began to dwindle, as the company observed a decline in the number of daily active users. The engagement on Threads plummeted by 79% when compared to it’s peak last month. In July, upon it’s launch, the app reached a pinnacle of 2.3 million daily active users. Yet, by August 7th, it only managed to attract 576,000 daily active users, according to a report from the digital intelligence platform Similarweb.
This decline is noteworthy, considering Meta’s association with Instagram—a platform boasting over 1 billion monthly active users. Furthermore, several companies have curtailed their activity on the Threads app due to it’s reduced engagement and limited user base. Notable entities such as the US fast-food chain, Wendy’s, Rare Beauty and the clothing brand Anthropologie have decreased their posts on Meta’s new text-based app, as indicated by a report from Adweek.
Threads app was initially launched as a direct competitor to Twitter, striving to entice Twitter users with a range of features. However, it appears that after the initial surge, a majority of users have reverted to using Twitter. According to Similar Web data, Twitter maintains 100 million daily active users, whereas the Threads app lags behind with a mere 576,000 daily active users, constituting less than half of Twitter’s user base.
Following Elon Musk’s astounding $44 billion acquisition of Twitter last October, the platform underwent substantial transformations. Under Musk’s leadership, numerous employees, including the CEO and other executives, were let go. Musk introduced various changes that led to a peculiar user experience, drawing significant criticism, particularly from steadfast users. These alterations also precipitated a decrease in advertising revenue, as multiple companies withdrew their advertisements from Twitter.
In response, Mark Zuckerberg unveiled his own text-based app to rival Twitter. Nonetheless, it appears that this new app has not impacted Twitter’s daily active user base. Furthermore, a unique twist emerged as Mark Zuckerberg openly challenged Elon Musk to a cage fight. Both individuals commenced preparations for this unlikely event, but Mark Zuckerberg recently announced that Musk seems disinterested in pursuing the cage fight, suggesting that it is time to abandon the idea altogether.
He further said, “Elon won’t confirm a date, then says he needs surgery, and now asks to do a practice round in my backyard instead. If Elon ever gets serious about a real date and official event, he knows how to reach me”.
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